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Pink Poppy Flowers
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Pink Poppy Flowers

Public Engagement Services

List of Services

  • Communication between project owners, stakeholders, and the public is critical to project success. Horrocks serves as a trusted liaison between clients and communities, developing clear messaging, coordinating with stakeholders, responding to public inquiries, and helping address concerns throughout the project lifecycle. Our team plans and executes public events and uses a variety of communication tools to share project information, encourage participation, and make complex technical information easy to understand.

     

    • Newsletters

    • Public Events

      • Open Houses

      • Public Hearings

      • Business Workshops

      • Construction Kickoffs

      • Project Completion Celebrations

    • Canvassing

    • Social Media

    • Websites

    • 24/7 Hotlines

    • One-on-One and Group Meetings

    • Text Notifications

    • Interactive Public Comment Maps

    • Email Correspondence

    • Translation Services

    • Customized GIS Stakeholder Databases

  • Every project is unique, as are the needs and concerns of each community. We work closely with clients to develop multifaceted public relations campaigns that include strategic planning, branding, media relations, social media coordination, and crisis communications. Thoughtful use of these strategies ensures key stakeholders and members of the public have an opportunity to get involved, voice concerns, and provide input to benefit the project and the community.

     

    Media Relations

    Our public engagement professionals foster productive relationships with the media and develop materials such as press releases and media kits to distribute to media outlets.

     

    Social Media Campaigns

    We provide social media management for the full suite of social media channels. This includes writing, posting, promoting, and monitoring content with particular attention to developing a tone appropriate for client and community needs.

     

    Crisis Planning

    Long before a crisis occurs, our team is prepared with a plan and a scaled communication ladder to ensure all appropriate parties will receive timely notification in the event of a crisis.

  • Horrocks’ Public Engagement team has extensive experience applying online engagement tools to support effective and accessible outreach. From online stakeholder collaboration to gathering Title VI demographics, our team uses a variety of tools to gather input, share project information, and expand opportunities for participation.

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    By integrating online and in-person strategies based on the needs of each project and audience, we provide a flexible approach that reaches stakeholders where they are and offers multiple ways to learn about projects, participate, and provide feedback.

     

    • Zoom

    • Google

    • Microsoft SharePoint and Teams

    • Wix Live

    • PublicInput.com

    • StoryMaps

    • Public Comment Maps

    • Conceptboard

  • Horrocks’ Public Engagement team has experience managing formal and informal partnering and facilitation, team building, training, one-on-one mediation, community coordination, team meetings, and focus groups. For each project, we help to set procedures and tone, establish meeting goals, and foster open and safe communication. As a partnering facilitator, we open the channels of communication to promote project success. We can also facilitate large, controversial public meetings by utilizing technology (e.g., polling devices, interactive maps, and educational videos) to collect and present information.

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    • Communication Planning

    • Event Management

    • Local Government Meetings & Presentations

    • Neighborhood Meetings

    • Newsletters & Fact Sheets

    • One-on-One Stakeholder Meetings

    • Partnering Facilitation

    • Photography & Videography (including aerial)

    • Project Branding & Graphics

    • Project Websites & Hotlines

    • Public & Media Relations

    • Public Meetings

    • Public Notices & Advertisements

    • Stakeholder Working Groups

    • Translation & Interpretation Services

    • 3D Renderings & Visualization

  • Horrocks’ in-house graphics and production teams work closely with our public engagement professionals to create clear, engaging print, digital, and multimedia materials that make complex project information easier to understand. Our team develops cohesive project branding and visual content that strengthens project identity, builds recognition, and supports effective public outreach. We also have programmers who develop apps and new communication technologies, such as text services and interactive tools, to enhance engagement.

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    • Project Branding and Identity

    • Graphic Design and Layout

    • Signage and Print Materials

    • Video Production

    • Website Design and Development

    • 3D Animation and Visualization

    • Aerial Photography and Videography

    • AR/VR Renderings

    • App and Interactive Tool Development

    • Text Communication Services

    • Style Guides and Templates

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